It's a blend, it's several blends blending, it's not all the same (you see!) but it's melodic and friends who are alive say things like: "strangely gorgeous", "quirky", and "good vibes".
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How it all works ...  

Swarmtribes is multi-channel (email, web, SMS, IM and mobile web) social software which allows groups (fans, supporters, clubs, networks, etc) to interact on a group level and, if they want to, a one-to-one basis.  
 
You can join and create any number of groups (we call them swarms) and all communications is totally free (except SMS which you may not wish to use anyway).  
 
Swarmtribes respects your privacy therefore  
1) We wont share your details with anyone else.  
2) No person can communicate with you via Swarmtribes unless they are in your swarm community and you have nominated to share your details.  
3) No group can communicate with you unless you first join their swarm and you can leave any swarm instantly from the web or mobile phone.  
4) All communications within a swarm is private to the members of that swarm.  
5) If you receive a message you are not happy with you should report it and we will make sure it is dealt with.